Samsung Expands Personalized AI Subscription Services as Sales Near 1 Trillion Won

Samsung Electronics plans to broaden its artificial intelligence subscription services in South Korea, adding more personalized options as the company seeks to match product care with customers’ life stages, budgets and management needs.

The South Korean technology group said the subscription business has generated nearly 1 trillion won, or about $734 million, in cumulative sales excluding mobile products since the wider service was introduced two years ago. Its Samsung AI subscription with Blue Pass is approaching the same sales threshold one year after launch, according to Im Sung-taek, an executive vice president who leads Samsung’s domestic sales team.

The latest revamp centers on more tailored customer care rather than a single standardized package. Samsung has added two options to Blue Pass, which offers professional support covering the period from product installation through after-sales service. The company said it intends to widen the range of subscriptions so customers can choose services according to their stage of life, product-maintenance requirements and available budget.

Samsung presented the expansion as a response to the rapid growth of South Korea’s subscription economy. The company said 94.8 percent of South Korean consumers used subscription services this year. On average, each person subscribed to 5.5 services and spent 41,853 won per month, according to figures cited by Samsung.

The initiative reflects an effort to turn customer support and product management into a recurring service relationship. For Samsung, the approach extends beyond the initial sale of an appliance or other device by combining installation, ongoing care and after-sales assistance within subscription plans. The addition of more options gives customers greater flexibility in deciding how much support they want and how they pay for it.

Artificial intelligence is central to the branding of the service, but the commercial strategy also rests on personalization and long-term care. Samsung’s disclosure of sales approaching 1 trillion won indicates that the model has already reached significant scale in its home market, even without mobile products included in the total.

The next phase will focus on expanding choices rather than offering the same plan to every household. Samsung has not detailed all future packages, but it said the service will increasingly be organized around changing customer circumstances and differing product-care needs. The company’s move places subscription-based support alongside hardware sales as a growing part of its domestic consumer business.