Busan Appoints Beloved ‘Son-in-Law,’ ‘Daughter’ as Promotional Ambassadors

Busan Welcomes New Faces to Promote City

Busan Metropolitan City has announced the appointment of two prominent figures, affectionately known as “Busan’s Son-in-Law” (부산의 사위) and “Busan’s Daughter” (부산의 딸), as its newest promotional ambassadors. The announcement, featured on the city’s official video news on March 20, 2026, underscores Busan’s strategy to bolster its image through individuals with deep ties to the vibrant port city.

These honorary titles are typically bestowed upon celebrities or public figures who have demonstrated a strong connection to Busan, either through their birthplace, familial ties, or dedicated efforts in promoting the city’s unique culture and attractions. While their specific names were not disclosed in the official notice, these ambassadors are generally well-known personalities recognized for their significant positive influence on Busan’s public image, both within South Korea and globally.

As promotional ambassadors, their primary role will be to actively showcase Busan’s diverse offerings, including its stunning beaches, bustling markets, rich cultural heritage, and growing economic opportunities. Busan, South Korea’s second-largest city, is a major international hub known for its dynamic arts scene, seafood, and status as a global port. Such high-profile appointments are crucial in the city’s ongoing efforts to attract international tourists, investors, and residents.

The new ambassadors are expected to participate in various city-led events, public campaigns, and media engagements. Their involvement aims to amplify Busan’s appeal on a wider scale, reinforcing its position as a leading global destination and a city with a distinctive charm and spirit. This initiative highlights Busan’s commitment to strategic public relations, leveraging beloved local figures to connect with audiences worldwide.

Source: 부산광역시 — Original Notice (Korean)